What is local SEO pack and why you should worry about it?

 

Search engines use location to provide a better user experience. Gone are the days when you searched for “Emergency Plumber” and got a selection of results ranging across the country. Now, search engines use location based data (IP addresses and geo location) to provide a better search result.

 

By optimizing for local you can take advantage of search engines’ local intent for better visibility for the business within the search results. Searching for a specific business or service in a location triggers what is called a Local Pack.

 

This is a list of businesses that provide a service or product within the local area and adds an additional layer to the search results.

 

There are several types of local pack, but they mostly contain the same blocks of information and do not differ substantially.

 

We’ll be talking about two types: Local Teaser and Local Pack (or Local Finder). Their main difference is that Local Teaser does not have links, which complicates tracking your presence in them. We’ll discuss tracking your results in the last chapter.

 

By combining local SEO with your search marketing mix and bringing all the elements together you can dominate the search result landscape.

 

Now, let’s see what the types of local packs are

 

Types of local packs

 

Local Teaser aka Local Snack Pack

This is a local 3-pack for dining, hospitality, and entertainment businesses. Results have a photo, no phone number, and no links to the website, but if you click on one of the results, you will see a map featuring more businesses and an extended card of the selected business, with a link to their site.

 

Local Pack aka Local Finder

This is the most commonly used type of Local Pack: a list of three (can be also two or four) businesses with their contact details and other valuable information Beneath or beside the map, which is displayed on the Google search page, is the Name of Business, Address of Business, Phone Number of Business (NAP), unless marked as a Service Area Business (SAB), in which case only town and county (state) are displayed. Other information may be included, such as business hours, star rating, etc.

 

In the next article we will be discussing about How to penetrate into the Local Pack.

 

In the previous article we discussed about what is local SEO pack and the types of local seo packs.  In this article we will be learning about getting into the local pack. So, Let’s get started with it.

 

In Local Packs, Google shows business listings, not websites, so to be featured in a Local Pack, you need to get a Google My Business page.

 

Also, it is assumed by many SEO pros that to get into the Local Pack you should be ranked within the top 10 results for your local search query, which implies a good share of website optimization.

 

Here is what you should do to get your business featured in the Local Pack

 

  1. 1. Manage your business listings

  • Create your Google My Business page
  • Claim your Google My Business listing
  • Verify your listing
  • Optimize your listing
    • Fill in business info
    • Select correct category
    • Add pictures
  • Manage citations

 

  1. 2. Optimize your website

  • Perform site audit
  • Optimize for local
    • Integrate NAP into the website
    • Obtain locally relevant backlinks
    • Add structured data markup

 

  1. 3. Track your results

  • Create a rank tracking campaign
  • Track for keywords with local modifiers
  • Add local areas and different devices
  • Track locally for keywords with no local modifiers

 

No matter what your business size be online but you will always have to maintain your business listing in the search results so that you get an uninterrupted flow of users.

 

After this short article on how to get along with the local pack we will be discussing about to create and manage a local listing. See you there.

This is the second article in the series of 50 best local citation sites to register local business free of cost. In this article we will discuss about other 50 websites that would help you list your business for free and eventually give you an opportunity to grow.

 

For business in today’s competitive time it is of paramount importance to get listed on these websites. Building strong presence on local search helps redirect clients towards your business when they are searching services near them.

This list of the top 50 local citation sites in the UK gives great insight to your local search needs.

So, let’s get down to the list:

 

  1. facebook.com
  2. Apple Maps
  3. Google My Business
  4. foursquare.com
  5. bing.com
  6. directory.independent.co.uk
  7. directory.thesun.co.uk
  8. yell.com
  9. tomtom.com
  10. yelp.co.uk
  11. spoke.com
  12. scoot.co.uk
  13. thomsonlocal.com
  14. 2findlocal.com
  15. uksmallbusinessdirectory.co.uk
  16. communitywalk.com
  17. cylex-uk.co.uk
  18. ibegin.com
  19. justlanded.com
  20. 192.com
  21. Go to site
  22. tupalo.com
  23. touchlocal.com
  24. where2go.com
  25. storeboard.com
  26. thetradefinder.co.uk
  27. misterwhat.co.uk
  28. lacartes.com
  29. uk.bizadee.com
  30. hotfrog.co.uk
  31. uk.myhuckleberry.com
  32. yelloyello.com
  33. cybo.com
  34. wand.com
  35. businessvibes.com
  36. gb.enrollbusiness.com
  37. infoisinfo.co.uk
  38. expressbusinessdirectory.com
  39. searchme4.co.uk
  40. b99.co.uk
  41. barbourproductsearch.info
  42. find-us-here.com
  43. n49.com
  44. whodoyou.com
  45. tipped.co.uk
  46. company.fm
  47. tuugo.co.uk
  48. Go to site
  49. uk.wowcity.com
  50. parkbench.com

 

We would highly recommend you to get started with listing your businesses as soon as possible on the above sites. Get your local business online with them and monitor them with us.